Hi, I am Nurgazy
My recent work
These are some of the products I’ve recently designed and built alongside amazing teams in startups, medium-sized, and large companies.
My thought process
While each situation carries its own set of nuances and context, below outlines a flexible blueprint I apply to solve any problem.
1. Understanding the Problem
Through research and dialogue with the relevant stakeholders, I aim to comprehend the problem space, aligning “the what”, “the why”, and “is it worth it”.
This phase cultivates profound empathy towards those impacted, shaping my perspective for finding the right solutions.
2. Exploring Possibilities
In this phase, I zero in on ideation, exploring a breadth of possible approaches that span the spectrum from pragmatic to innovative.
This step involves evaluating the potential and viability of each idea, and choosing the ones that promise the most impactful way forward.
3. Designing an Experiment
This part is all about figuring out the cheapest and quickest way to validate (or invalidate) the idea.
Whether it’s through a simple mock-up, a “fake door” test, or a fully functioning prototype, the goal is to gather actionable insights with the least amount of effort and expense.
4. Evaluating the Results
Finally, I analyze the outcomes of the experiment to understand what worked, what didn’t, and why.
It’s about turning both data and anecdotes into actionable insights, informing the next iterations.
My toolkit
In the world of product creation, I sit at the intersection of business, technology, and design. My passion lies in crafting solutions that are not only efficient but also intuitive and aesthetically pleasing, ensuring they meet the complex demands of users and markets alike
